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Reduce. Reuse. Re: Purpose.
At RVCA, we believe our purpose is to create a platform for pushing the boundaries of art, music, fashion, and lifestyle. Because at the intersection of all these things lies the power to shape humanity, shift perspectives, and change the world. It’s a tall order, b

ROSE NAMAJUNAS FIGHTINGIN THE CO-MAIN EVENT FOR THE STRAWWEIGHTTITLE AT UFC 261

"Once in a lifetime you get a special human to transcend a movement between art and sport - an athlete that uses their platform to help change the world by sharing kindness." - PM Tenore

In the premiere episode of this six-part documentary series, immerse yourself in the adrenaline-pumping world of Big Wave surfing and meet one of the sport’s largest figures, Hawaii’s own Billy Kemper. Follow Billy as he joins up with fellow pro surfers Koa Smith and Luke Davis and heads

Born of friendship and the mutual respect for the Jiu Jitsu discipline by both RVCA founder PM Tenore and Bedwin & The Heartbreakers founder Masafumi Watanabe, the RVCA x Bedwin & The Heartbreakers collection celebrates the distant yet tightly connected creative cultures for which Tokyo and

In 1972, Gary Turner, a professional drag racer and experienced welder, started out making a BMX bike out of chrome-moly tubing for his son Craig to race at the BMX tracks. Craig's bike gets noticed and Gary starts to supply the frames to other kids and building his reputation one frame at a tim

Luke Davis on the recent run of swells in California getting after it. The journey along Pacific Coast Highway in search for what might lie ahead.

From the rugged windward side, to Waikiki's paradise personified to the no-holds-barred consequences of the North Shore, every day in Hawaii brings a new adventure. A new opportunity. A new chance to live life to its fullest. RVCA trunks were built for this.
Whether it's Barron Mamiya in the

Gilbert Burnsfightingin the main event for the Welterweight Title at UFC 258